Are Negative Reviews Costing You Business?

"We can't go there, that place has bad reviews." If that sounds familiar it's because more and more people are relying on online reviews when choosing a business. Google has even begun to factor in the quality of your online reviews when ranking it on its search results. So, the question becomes: are these reviews, with their newfound ubiquity and power to influence, impacting your business in a positive or negative way?

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