Yelp is a tough nut to crack for most small business owners. One bad review from a customer can turn away thousands of potential ones. That's rough! And it's certainly not fair. Isolated, anecdotal accounts from unhappy people with a predisposition to complain shouldn't have so much weight in shaping our overall reputation. And yet, here we are. Luckily, if you're willing to put in the time to learn about the Yelp ecosystem and all the dos and don'ts, there's a lot that can be done to tame this wild beast into a docile creature. Let's talk about that.