"We can't go there, that place has bad reviews." If that sounds familiar it's because more and more people are relying on online reviews when choosing a business. Google has even begun to factor in the quality of your online reviews when ranking it on its search results. So, the question becomes: are these reviews, with their newfound ubiquity and power to influence, impacting your business in a positive or negative way?
Yelp is a tough nut to crack for most small business owners. One bad review from a customer can turn away thousands of potential ones. That's rough! And it's certainly not fair. Isolated, anecdotal accounts from unhappy people with a predisposition to complain shouldn't have so much weight in shaping our overall reputation. And yet, here we are. Luckily, if you're willing to put in the time to learn about the Yelp ecosystem and all the dos and don'ts, there's a lot that can be done to tame this wild beast into a docile creature. Let's talk about that.
Welcome to Review Advantage! Now that you've set up your account we let's go over some of the most important settings in it. We've put together a checklist of the most important configurations that will help you get the most reviews in the shortest amount of time. Let's have a look!
Online reviews are a tricky topic for most business owners. It's a domain where we've traditionally had very little control. Past customers, with their different attitudes, preferences and personalities are free to talk about and characterize our business in any way they want. When you add to this the fact that for every bad experience a customer has they are likely to tell 10 people, while for every good experience they may only tell 1 or 2, it's easy to see why online reviews often don't portray businesses in fair and accurate ways. Frustrating? You bet!